4 savvy social media marketing lessons from IHOP, Burger King and more

You don’t have to change your organization’s name to grab more engagement online and make a buzz. Consider these takeaways.

Ragan Insider Premium Content
Ragan Insider Content

IHOP wasn’t the only organization to recently savor sweet marketing victory.

Following the restaurant chain formerly known as IHOP’s announcement that the “b” in its new moniker stood for “burgers,” social media users had a field day tweeting jokes and poking fun at the marketing effort.

It didn’t take long for other fast-food brands to chime in, but the biggest consumer reaction came after Burger King quietly changed its name to “Pancake King” on Twitter and Facebook:

Burger King even replaced its cover photo on both profiles with an image of its flapjacks.

Time reported:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.