Social Media 4 SEO elements that matter more than ‘search volume’ The number of times someone searches for a word or phrase is important, but quantity isn’t everything. By Jackson WightmanMay 28, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.