If you’re anything like the millions of women (or men who have had to suffer through conversations about it) who have read the bestselling dating book or the star-filled movie, you know the basic premise of “He’s Just Not That Into You”: contemplations of what guys really mean by their actions (or lack thereof).
How can this mentality be applied to media relations?
Easy. It’s the same basic premise—if they’re not calling you or returning your calls, they’re not interested.
Here are some warnings signs that it’s time to re-evaluate your media relationships:
They’re just not that into you if… they never respond back to you. Seems pretty logical, right? Circling back or touching base with a reporter for the fifth time probably won’t suddenly catch their attention. Your email probably didn’t get accidentally sent to spam; more like purposely deleted.