4 skills PR newbies should possess (if they want a job)

Whether you’re in the market for a new gig or plan to be soon, possessing these skills will make your job hunt much shorter.

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Sample articles you wrote (bonus points if you had them published). The best examples are newspaper articles (online or print) and magazine articles (again, bonus points if you have both consumer and business examples). • A variety of writing samples. This includes articles on a wide-range of subjects, press release samples, blog posts, and perhaps entire press kits. • New-media writing samples. Blog posts, tweets, and Facebook posts are great—not your personal ones, but those you wrote on behalf of an organization. • Long-form writing examples. This might include research reports or in-depth public relations plans.

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