Are they always the best choice, though?
Though social media suites do a lot of things and do them all well, sometimes you need a more specialized tool. Every social tool has one thing it does best.
All-in-one suites aren’t for everyone. Some of us would rather use the best tool for each task, even if that means logging into more platforms, taking extra minutes.
It’s all a matter of preference.
For multifaceted marketing teams, in which a different team member performs each task, the convenience of a social media suite is less important. You can ensure that each team member has the best tool for what he or she does.
Let’s review four social-media marketing tactics you probably do, and the tools you need to rock at them:
1. Plan your social media content calendar
I love a good plan, and hate going without one. It gives me hives. For your company’s content, you should love a good plan, too.
Your social media strategy lays out stuff like who your social audience is, what they’re interested in, and how you’ll tap into that. It talks about the content you’ll post and how you’ll post it.
That’s just a start. You still need a roadmap.
If you want to see a clean summary of your brand’s social media, you must have an editorial calendar.