4 steps for an April Fools’ brand recipe

Many organizations shared facetious press releases, social media posts and more, and many of the jokes followed common patterns.

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As brands across the globe took advantage of the opportunity for more views and engagement, PR and marketing pros might have seen the following recipe emerge:

1. Start with three-and-a-half cups of dogs.

The online community loves dogs, and using these furry companions—especially in their younger phases of life—is a popular way brands can jump into a holiday trend.

Fitness First offered “Pet Freestyle areas” for its U.K. members to train with their furry companions, student loan refinancing firm Earnest premiered loans for canine’s massive obedience-school debt and movie rental company Redbox tweeted a series of selections for “Petbox,” a new service for customers’ pets:

What movies and games should #Petbox carry? Tweet your pets’ picks. http://t.co/cyaEVo38gt pic.twitter.com/TAu1Kal5q0

— Redbox (@redbox) April 1, 2015

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