4 steps for execs to create powerful personal brands

An organization’s chief can have a profound impact on a brand’s image. Here’s how crafting and promoting your leader’s persona can translate into success.

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If you’re a top executive seeking to be a leading voice in your industry, building your personal brand is imperative.

Surveys reveal declining trust of corporate brands. A recent survey by PricewaterhouseCoopers found that 62 percent of millennials trust brands less today. Millennials are increasingly looking to experts and individuals, who they trust over corporate brands, to guide their purchasing decisions.

Another survey by Bazaarvoice stated:

Millennials are more than three times as likely as baby boomers (22 percent vs. 7 percent) to turn to social channels. They’re on the hunt for feedback from experts and people with common interests—not just personal connections.

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