4 steps to make your client interview-ready

It’s time to give this undervalued element of public relations the attention it deserves.

Media training is that cornerstone of the house that no one notices or dusts, but which bears tremendous weight day after day.

This blueprint ensures that your client keeps a sturdy foundation when you get hard-earned attention from reporters.

Distribute a brief questionnaire before the training to determine the interviewee’s experience, interests and personal concerns. Knowing each person’s weakness from the get-go provides a starting point of key elements to touch on during your informational and mock interviews.