4 steps to protect your organization from misinformation
The changing landscape for communications pros has many looking to shore up reputations and combat fake news. Here’s how to quench an online firestorm and safeguard your business.
The social media wave of misinformation has become a tsunami. How is your organization preparing?
M.I.T. researchers found that false information is 70 percent more likely than accurate news or information to be shared on Twitter. Those doing that sharing are human beings—not digital bots—looking to gain attention for themselves.
The same disturbing human-driven phenomenon is occurring on other social media platforms, including Facebook, where the most Americans consume some or all of their news and information.
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