4 steps to running a great social media competition

PR and marketing pros can boost engagement and brand reputation with online competition. Here’s how to launch one one that wins.  

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Social media contests can be a great way to engage your customers, build your brand’s positive reputation online and grow your online presences.

Here are 4 steps to put on a successful social media contest:

1. Pick your tool. Once you have your excellent, creative and potentially viral concept for your contest, it is important that you choose the right technology to help you execute it.

That may mean developing an application in house or hiring a third party vendor like Strutta or Vertigo. Whatever you decide, make sure the technology platform that you choose can support your concept.

2. Set the terms and conditions. Don’t just set the terms for people entering your contest, but make sure you are also aware of the social media terms and conditions related to the site that you would like to host your contest on.

For example, Facebook has very strict rules about promoting your brand and contest on their platform.

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