PR across most sectors has spilled over from domestic to international.
Brand managers for products and services have targeted a global audience thanks to advances in technology, and that has resulted in a targeting of journalists on the same worldwide scale.
Let’s lift the lid on how specifically to approach international writers:
1. Research the journalists’ recent work. International journalists are, for obvious reasons, predominately freelance. Sometimes PR pros approach me based on one article I did two years ago for an outlet I no longer write for, and therefore the pitch goes no further. The best thing is to keep updated about what the journalist has been up to and who their focal outlets are; check their website or social media feeds. Most online publications have author pages available for reference.