The most important factor in a social media news release is the presence of an actual announcement. It has to be a declaration that alerts the audience to something new. Though even that isn’t a guarantee that your release will get the attention it deserves. It never hurts to put a little icing on the cake. If you are considering releasing an announcement online, consider these four tactics to make it worth your hard work.
1. Use images and multimedia
“Most press releases are boring. So if you actually want people to read and share your press release, you need images and multimedia,” said Dan Bischoff, co-founder and chief content officer at Stackur.com, a content fulfillment company. “If you want to separate your press release from all the others, create multimedia. More multimedia equals more views.”