4 tech trends that are transforming PR

With the rise of social media marketing, the demand for video content and the call for analytics to drive campaigns, communicators must expand their skills and refine their efforts. Here’s how.

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Over 85 percent of PR professionals expect their focus on technology will increase significantly over the next five years, according to a research study conducted by Mynewsdesk and Berghs School of Communication.

Some 2,500 PR professionals and communicators across eight markets were surveyed, and the response was crystal clear: Technology is essential to implementing any modern PR strategy.

Here are four technology trends transforming PR and communications in 2017:

1. Using big data requires big analytics.

The ability to track the effects of your PR campaigns have become increasingly important in 2017. Analytics tools were already the top class of tools used by communicators in 2016, and the hunger for more data shows no signs of being sated.

Data underpin every aspect of modern marketing and PR, which is why more and more marketing platforms include some built-in analytics capacity.

2. The social media landscape is shifting.

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