A world dramatically changed calls for an altogether new approach to communications.
Your communications programs should focus on four major thematic shifts:
Adjust news releases to align with these narratives. Refocus your blogs and overall content strategy. Refresh your website copy. Rework executive speeches. Revise corporate employee videos.
Comprehensively change your communications plan. World events dictate you must for your business to be sensitive to peoples’ new needs and concerns, both within and outside your company.
This crisis has sped up the need for companies to de-emphasize capitalism purely for profit’s sake. Shareholder capitalism embraces the notion that there must be more substance to your business than making money.
Inform in a way that shows your company is attuned to the notion of shareholder capitalism. It will help your organization gain more respect and loyalty from customers and grow faster over the longer turn when we get beyond the worst phases of this crisis.
Make known how your company helps solve the pandemic’s problems, such as opening corporate office facilities for coronavirus testing or enabling your employees to take time off from work to serve people at food banks.