This story first appeared on PR Daily’s sister site Health Care Communications News.
Last week on our long holiday weekend, my co-editor, Jessica Levco, and I took a road trip to Mansfield, Mo., to the home where Laura Ingalls Wilder lived when she wrote her “Little House” books.
As we looked in the bookstore, wandered in the museum, toured the author’s home and the Rock House in which she and husband Almanzo lived for a few years, we learned a few things to share with other communicators.
You’re the eyes of your hospital or health care organization. Are you using your storytelling skills as Laura did to create images your readers will connect with and remember?
How do you stretch beyond your boundaries? As a communicator, do you stay holed up in your office, or do you get out and go where the stories are—feeling and sharing the pulse of the physicians, patients and providers in your organization and telling their stories?