1. “Did you get my press release?” As a current PR pro and former news anchor, I think I can speak for almost every person in the media and say that there are few things more annoying than the dreaded “Did you get my press release?” phone call. Nothing in the world of PR guarantees an immediate hang-up quite like this question. If you sent it, chances are good that they got it. They’ll let you know if they are interested. If an outlet chooses not to run your story, picking up the phone and nagging them is not going to persuade them to change their decision.
2. “What types of articles do you run?” Watch and listen before pitching. Educate yourself about the media outlet and that particular reporter’s stories before pitching them. Your story angle, pitch, and everything you do relating to your media outreach should be customized, and that includes the timing of your outreach. Know the schedule for editorial meetings and deadlines and be respectful of it. If you want the media to take the time to read and fully consider your pitch, show them that you’ve taken the time to read and understand their work.