4 things PR women should know for success

The broader discussion about women in the workplace that Facebook COO Sheryl Sandberg started has implications for the PR world.

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Sandberg has started a national discussion that has gone from the Silicon Valley, to Oprah, to “The Daily Show” and recently, to Boston at a breakfast hosted by the New England Venture Capital Association at the Harvard Club.

One of Sandberg’s tenets is the importance of fostering confidence in women. This week, Andrew Ross Sorkin interviewed Irene Dorner, president and CEO of HSBC USA in The New York Times. She said the problem of the glass ceiling is matched by the “sticky floor”—that is, women who don’t proactively seek higher-level positions.

How can we build this confidence? Sandberg reminded us that we should feel free to make our own rules, because the old ones aren’t working that well. Women need to mentor other women. It’s an easy slide into the “I did it the hard way and so should you” mentality, which discourages young women who need mentors more than critics.

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