4 things you must do after a crisis

Brand managers and PR pros cannot simply breathe a sigh of relief once a disaster has been avoided—or at least weathered. Take proactive steps for the next onslaught.

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Don’t take your eye off the horizon when the storm moves on to wreak havoc elsewhere. A post-crisis plan is just as essential as a pre- or mid-crisis plan.

Follow these four steps to identify what worked, establish what needs improvement, and prepare your crisis communication team should your brand end up in a similar situation in the future.

1. Remember that actions speak louder than words.

Once your brand improves operations, inform the public of what you’ve done, especially if the move is a direct result of customer complaints. Don’t lock up accomplishments behind the scenes after a crisis hits. Further, if you follow through with your mid-crisis promises, you’ll be more likely to increase customer loyalty and engagement.

Keep your cool in a crisis with these 13 tips. Download the free guide now.

2. Review metrics.

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