4 things zombies can teach PR pros

The undead bring with them a penchant for brains, along with several insights into the public relations industry.

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Take a look at the popularity of iconic books, movies, video games, and shows such as: “Day of the Dead,” “Dawn of the Dead,” “Zombieland,” “World War Z,” “Resident Evil” and “The Walking Dead.” You’ll realize that not only are zombies popular (unless there’s one trying to chomp down on your brain), but they’ve been popular for many decades now—and it doesn’t look like it will change any time soon.

Even so, is there anything zombies teach practitioners about public relations? Surprisingly, they offer quite a bit.

If you work in the PR industry, see if you can relate to the following four lessons from the undead:

1. Be ready for the unexpected.

When dealing with zombies, it’s universally known that zombies can come at you from any location and at any time, without any warning.

Open a door, and standing there waiting for you behind it could be a rotting animated corpse desperate to rip chunks of flesh from your body. If you’re familiar with “The Walking Dead,” you’ll know that rival gangs of your own kind can be just as dangerous—or even more so.

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