Having a sense of individuality is great, but there should also be a method to the madness. Here are four tips that you should keep in mind while pitching:
1. Be targeted. One of the worst possible mistakes that you can make while pitching is to do so blindly, and by that I mean, send out to everyone and their mother. Pitches should be tailored to specific industries and writers that cover certain beats. It is important to have a strategy and know who your target audience is.
2. Be relevant. Pitching may be the name of the game, but getting newsworthy coverage for your client is the home run. Forget the phrase, “All publicity is good publicity,” and remember that it is important to carefully pick and choose what you want to promote. You are sending story ideas to be in the news, so make sure what you’re sending is newsworthy.