Marketers don’t have to go it alone to find success.
Partnering with another business and combining your marketing efforts is an inexpensive way to elevate your brand identity, increase your exposure and reach new potential customers.
A great way to do this is to find a partnership that isn’t a competitor, but still operates in the same industry. The two organizations can then cross-promote one another to help each other accomplish their business goals. As an example, a real estate agent could partner with a local furniture boutique. The agent might offer a discount to the store to all of his or her clients, and the store could put the agent’s flyers at their checkout.
Marketing partnerships come in many forms, but they offer a way to get your message out to more of your audience. You might create content, host an event or do a giveaway together.
Here are four tips to help you create great marketing partnerships:
1. Choose companies in your industry.