4 tips for holiday social media campaigns

Some visual flair, consistency of message and a group effort can all contribute to a successful social media effort built around a holiday.

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Independence Day is right around the corner, and beyond it is a slew of holidays ready to greet us in the fall. Marketers are taking to social media to make the most of holiday marketing campaigns. Rightly so. A recent study conducted by Twitter shows that 64 percent of Twitter users have been influenced to purchase a product because of the social platform.

What makes a holiday social media campaign stand out, especially when everyone else is hopping on the bandwagon? Here are a few things that social media marketers should keep in mind to make a splash, no matter what the occasion.

1. Claim a creative hashtag.

This should be one of the first steps you take when developing a social media campaign. By employing a hashtag, you’re not only able to carve out a place for your brand and its message in the social media community, you also make it easier to track conversations and insert your brand’s voice for increased engagement. Using a unique campaign hashtag alongside a holiday hashtag that may already be trending (for example, #HappyIndependenceDay) can also help to get your message in front of an extended audience and can pick up even more traction and engagement.

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