Chances are its website has a collection of blogs that are maintained by reporters (or freelancers) and don’t necessarily adhere to the same editorial process as the print edition. Pitching these bloggers may be a backdoor way to get coverage in a publication that otherwise wouldn’t be interested.
During my tenure at the Chicago Sun-Times, I worked with another reporter to build a sports/pop culture blog from scratch. Several times, we populated the blog with information that came from a PR person.
While pitching a newspaper blogger is similar to that of any other reporter, there are a few subtle differences that could save your pitch from being deleted.
Here are a few suggestions: