4 tips for pitching a newspaper’s blog

The staffers at many papers also maintain their own blogs. So, when column inches are numbered, these blogs can be an opportunity for you to win coverage.

Chances are its website has a collection of blogs that are maintained by reporters (or freelancers) and don’t necessarily adhere to the same editorial process as the print edition. Pitching these bloggers may be a backdoor way to get coverage in a publication that otherwise wouldn’t be interested.

During my tenure at the Chicago Sun-Times, I worked with another reporter to build a sports/pop culture blog from scratch. Several times, we populated the blog with information that came from a PR person.

While pitching a newspaper blogger is similar to that of any other reporter, there are a few subtle differences that could save your pitch from being deleted.

Here are a few suggestions:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.