4 tips for transitioning to travel/tourism PR

You enjoy traveling to exotic locales, but does that make you a good fit for a job in the travel and tourism PR world? Find out—and if it’s right for you, start making your move.

Ragan Insider Content

That’s a great starting point to build on if you’re considering a move into the field. But pursuing a successful travel PR career requires a skill-set that encompasses much more than having an impressive list of exotic vacations under your belt.

Before you make the leap, here are a few tips to keep in mind to ensure you make the right move.

1. Think about whether you have a genuine interest in the industry vs. a love for traveling.

Put your travel history and desires aside and ask yourself: Does the travel industry truly excite me?

Will I enjoy reading travel blogs, travel agent trade magazines, the travel sections of all the major newspapers, and so on, during my spare time to stay abreast of new trends and industry news?

Do sustainable tourism or business travel trend reports pique my interest?

Am I willing to put in whatever time is needed to get a crisis under control?

As you make your decision, your answers to these questions will hold more weight than your love for traveling.

2. Evaluate your natural skill-set against the typical PR job description.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.