It’s called Twitter for Newsrooms—or #TfN—and while it may seem basic at first glance, the guide does provide useful reminders for even Twitter veterans: journalists, PR pros, and marketers, alike.
Here are four tips the guide offers:
1. Unearthing buried tweets. Looking for a tweet that is months or even years old, maybe one praising—or bashing—your client? Twitter for Newsrooms suggests using the search tool Topsy. Of course, it won’t help if the tweet for which you’re searching has been deleted.
2. Branding your Twitter account: the basics. While the branding advice from #TfN might seem basic, it does serve as an important reminder for anyone using the service. Twitter for Newsrooms offers several steps for bolstering your brand on the site. It urges users to upload a profile pic, complete all the relevant bio information, and add background art. Also, it says users should use their first and last names, include a link to their website, and even include an email address.