Despite these lean times, PR practitioners still need to deliver exemplary results for clients. Those of us who act as the daily point person for clients are the ones responsible for client satisfaction. Many PR agencies may not have the resources to over deliver to clients, but we can still accomplish what we promise—and dazzle them while doing it.
Some of us may have pulled back because we are worried about the bottom line. If that’s the case, there’s no time like the present to come up with some new, creative ways to add value to your clients.
Happy clients are most likely stay with your firm. If you can claim credit for their happy state-of-mind, your boss or supervisor will see you as an asset.