4 traits sensational ‘influencers’ possess

Content reigns supreme online, especially when you partner with social media users that have large, passionate followings. Here’s what to look for.

Ragan Insider Content

It’s a statement that remains true today, even if the marketing world can’t quite agree about what the queen might be. Is it distribution? Conversion? Engagement? Activation?

When it comes to creating awareness and starting conversations, content is what continues to matter.

Great content is the fuel for all our campaigns, and it’s particularly important for sponsored posts. Though each blogger or influential social media users has a unique way of approaching a sponsored post assignment, there are a few common successful themes.

These are four traits of sensational brand “influencers”:

1. They get creative.

Brand managers, “influencers” and audiences want authenticity in a sponsored post campaign, which is why core messaging is so often used as a jumping-off point for a personal storyline.

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