4 unusual health care marketing efforts

From Nivea to Lady of Lourdes Medical Center, brand managers are pushing creativity buttons. Some are succeeding more than others.

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A “boppy” video within Lipton’s Green Tea Fit Cart marketing initiative shows an intriguing shopping cart handle that tracks physical activity. An energetic woman featured in the clip can be seen zipping around a grocery store as her cart counts calories burned, steps taken and heart rate.

The video went live on YouTube on Oct. 26 and has more than 1.1 million views.

A post on Hubspot.com says Lipton wants to encourage consumers to make healthier choices while shopping:

Aimed at people too busy for regular exercise, the cart is intended to show consumers how many calories they can burn just by walking around at the grocery store. The hope is that they’ll also think twice about what they put in their shopping cart if they can see the calories they’re burning in real time.

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