4 user-generated content success stories

Learn from these brands that are building stronger relationships with their fans by sharing customer-created content online.

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One of the best things about user-generated content is that it has opened new lines of communication between brands and the people who love their product or service.

As consumers have embraced Instagram, visual marketing has become more powerful than ever. Just how powerful, you ask? This will give you an idea:

Here’s a look at how four different brands—in four very different categories—are employing user-generated content to start conversations and celebrate the relationship between their brand and their fans.

Sprout it

In celebration of the launch of its new iPad gardening app, our client Sprout it is giving fans a chance to win a backyard revamp.

By snapping a photo of a spot in their “yard in need” and tagging it with #GrowInspired on Instagram or Twitter, fans are entered for a chance to win great daily prizes. So far we’ve received photos of everything from shoddy sheds to desolate patios to weed-invaded flowerbeds. It seems everyone has a spot in their yard that could use a little sprucing up.

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