4 ways comms pros can develop a deeper business understanding

How to be strategic and use business knowledge to meet your objectives

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Audit business concept.

What percentage of your work is connected to your company’s KPIs?

With these metrics in mind, comms experts can better link their work to business goals, rather than create reactive content to check off the to-do list.

To demonstrate this expertise, Julie Baron from RCG said communicators should develop a deep business understanding. Baron spoke to attendees at the Employee Communications Culture Conference about this mindset shift from communications pro to business partner.

Here are Barons tips for sharpening your business acumen so your communications can truly serve your organization’s overall goals:

As an expert, you should be able to answer the key questions about your company, like primary areas where you generate revenue, current stock price, state of the industry and priorities from the business or operating plan.

Try to answer these questions to test your business knowledge. If you can’t, Baron suggests starting to gather this information through research and meetings to level your knowledge with the business partners and clients.

With this deeper understanding of business, communicators can deliver content that better reflects the organization’s function.

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