For many brand managers, Super Bowl LIV represented the opportunity to grab the attention of millions.
For social media managers, the big game represented a multitude of opportunities to change the conversation by racking up engagement through retweets, replies and hashtags. Several teams sat through the event in command centers, carefully watching and listening for opportunities:
— Adweek (@Adweek) February 3, 2020
These interactions become even more important as Super Bowl marketing partners release their ads before the big game, removing the element of surprise in exchange for potential headlines and brand buzz.
Here are four themes from Super Bowl LIV social media marketing efforts that can help you harness engagement in more effective and meaningful ways this year and beyond:
1. Engagement can elevate lukewarm marketing efforts.