4 ways engagement was Super Bowl’s marketing MVP

As PR and marketing pros seek to break through the noise and capture as much of the spotlight as they, social media interaction is crucial.

Ragan Insider Premium Content
Ragan Insider Content

For many brand managers, Super Bowl LIV represented the opportunity to grab the attention of millions.

For social media managers, the big game represented a multitude of opportunities to change the conversation by racking up engagement through retweets, replies and hashtags. Several teams sat through the event in command centers, carefully watching and listening for opportunities:

Behind the Scenes: 40 Tide staffers packed into a Manhattan office to monitor the brand's #SuperBowl ads. https://t.co/4tFf9tuHl9

— ADWEEK (@Adweek) February 3, 2020

These interactions become even more important as Super Bowl marketing partners release their ads before the big game, removing the element of surprise in exchange for potential headlines and brand buzz.

Here are four themes from Super Bowl LIV social media marketing efforts that can help you harness engagement in more effective and meaningful ways this year and beyond:

1. Engagement can elevate lukewarm marketing efforts.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.