4 ways higher ed communicators can capitalize on March Madness

‘Cinderella stories’ are widely considered marketing gold. For college and university PR pros and marketers nationwide, here are a few tactics to consider.

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The men’s and women’s NCAA tournaments are nearing their championship games. Your bracket sheet was filled out long ago. As a communications manager for a team in the Big Dance, is your PR ready?

For communicators at big-time schools accustomed to high seeds and media visibility, PR is part of your March playbook. What if your team is the next Butler or Wichita State? A Cinderella story leads to a spate of media attention, following by new fans around the country including prospective students, and a surge of pride from alumni and donors.

Here are four ways to maximize your new notoriety:

1. You have a story to tell; don’t’ wait to be asked about it.

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