4 ways marketers can improve email campaigns

I previously shared five essential elements of an e-newsletter, which include an enticing subject line, strong visual appearance and call to action. Still, a successful email marketing strategy takes more than a strong e-newsletter.

Here are 4 tips to make your email campaign the best it can be:

1. Actually look at the analytics. How will you be able to measure success without objective data?

Each time a newsletter is distributed, take a look at how many recipients open it, which links they click, if they forward it and more. As you look at this information, try to notice any trends you see emerging.

Do your readers seem to like a particular type of content more than another? Is the open rate higher or lower when you send it in the afternoon as opposed to the morning? Pay attention to these tendencies and adjust your email marketing campaign accordingly.

2. Remember the mobile user. Research shows 64 percent of decision makers read their email via mobile devices.