Pre-sale tickets are already selling out for the film event of the year, the first movie in “The Hunger Games” series. The best-selling book series centers on a young heroine fighting for her life in an arena against her peers.
Does that sound familiar to any public relations professionals out there? The media relations game might not be a fight to the death, but it can be cutthroat, pressure-driven, competitive, and intense.
Here are four ways media relations is like “The Hunger Games”:
As in “The Hunger Games” arena, the No. 1 goal in media relations is to “stay alive” by building awareness and keeping our clients relevant. We have to maintain a constant pipeline of product, information and image requests to consistently produce the coverage results our clients need. Crafting relevant and timely pitches make our clients top of mind and newsworthy, fueling media coverage and sales.