In essence, Newsle gives you a chance to track LinkedIn connections, folks in your email address book, and Facebook friends as they pop up in news stories and articles across the Web.
The best part is Newsle will send you an email with this information when your friends or colleagues are in the news, so you know about it as soon as they do (it seems).
Consider the following ways Newsle might help you and your PR efforts:
First, make sure you are monitoring yourself. While you might have Google Alerts set up—and those catch a lot—Newsle will spot all the blog posts and, more importantly, media outlets you show up in from day to day. It’s a nice combo-platter to monitor your reputation online.
Send a quick congrats to a friend or business partner