All of us face the daily task of getting things noticed, and we find that the task has been reshaped by technology. Simple refinement of skills allowed us to craft the perfect subject line in an email, work with digital databases, and master the art of newsjacking.
These are helpful, but often aren’t enough to secure attention from a dwindling number of journalists who face the double duty of creating physical and virtual stories.
How can we help reporters and score media coverage at the same time? By working with clients to ensure that their online presence is clean, clear and easily discoverable.
Journalists are multi-taskers who instantly switch to their search engines to hunt down details on your client, often while you pitch them. Does a search on your client produce results on Google’s front page that has anything to do with the topic or activity you’re promoting? Does it include or reflect the client’s expertise in her field?