4 ways PR pros can master the art of one-line pitching

Journalists don’t have an abundance of time, so brevity can help you win with media relations. 

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With the availability of the Apple Watch (Rachel Tucker wrote about how it will change the media), we are cutting our communications even shorter, sending a heart instead of, “I love you.”

A few weeks ago, Wall Street Journal reporter Chris Mims tweeted his kudos to a PR professional that sent him a one-line pitch.

I just got my first one-sentence pitch, and instinctively I responded right away. That, PR folks, is how it’s done.

— Christopher Mims (@mims) May 8, 2015

A one-line pitch.

Reporters are busy people, and they are becoming busier—sometimes writing up to 10 articles each day. At InkHouse, we have built great relationships with many of the industry’s best reporters, but even our closest allies need us to cut to the chase.

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