4 ways PR pros can use virtual reality

The growing technology promises to be the most powerful communications tool yet. Here’s how you can use it to immerse your consumers in your organization’s stories.

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Virtual Reality is featured in headlines every day. VR terms are part of communicators’ lexicon.

We always hear about hardware sales and software updates. There’s also a big need for immersive content.

Whether it is in VR, augmented reality, mixed reality or 360-degree video, PR pros have a chance to take their industry to new heights.

I’ve immersed myself in VR. I create content, design VR environments on Unity and test the latest 360-degree gear. I’ve started to craft immersive stories and strategies for clients.

RELATED: Learn to engage your employees with storytelling that turns heads. Join us at McDonald’s HQ!

Communications professionals and expert storytellers can capitalize on branding and publicity opportunities that depend on VR.

PR must pay attention to this growing trend. Here’s why:

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