You might think she’s all fluff, but what if I told you that reality TV queen Kim Kardashian could actually teach you a thing or two about the best ways to market yourself for your next job?
Here are four things I’ve learned by keeping up with Kim:
Branding is complicated, but when executed correctly, it’s one of the most powerful marketing strategies. One of my professors at DePaul University told me that branding is simply how people perceive you. They’re not objects you can pick up; rather, they’re intangibles (perceptions, reputations, personalities). The best branding strategies are so seamlessly executed that most of us don’t even realize they exist.
Kim Kardashian has turned herself into one of the most successful and profitable brands in the country. The women who buy Sketchers Shape-Ups or clothes from the Kardashian Kollection at Sears this fall aren’t buying the product—they’re buying the chance to look and feel like Kim. So, start thinking of yourself as a brand. How do you want people to perceive you? What makes you stand out? When you’re up against a lot of candidates for a job or internship, your answers to these questions will set you apart from the rest.
Message, not medium