4 ways to catch the livestreaming wave

Marketers for nearly half of all consumer goods brands have tested Meerkat and Periscope, says Brandlive. Here are four ways to get your livestreaming up to speed.

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Competition among livestreaming providers is also rising. Facebook, for example, expanded its streaming video feature to all U.S. iPhone users last month and Periscope responded with updates.

Which platform is best for you? How do you get started? How do you get more viewers? Here are four tips to help newbies and experts alike get more out of livestreaming:

1. Encourage fans early to tune in. “Get your social media fans aware of your livestream by driving a ‘tune in’ message 24 hours before you stream and again an hour before the event,” says Pamela Naumes, senior director of brand engagement at C-Fresh, a division of Campbell’s Soup.


Here’s an example of a “tune in” tweet she used to promote a Periscope livestream for Bolthouse Farms, a Campbell’s brand specializing in healthful products like juices and smoothies.

Naumes also recommends putting a small ($200 to $500) budget into a Facebook promoted post to help extend your reach.

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