As Google and other search engines continue to refine their algorithms, businesses need to quickly step up their game when it comes to content marketing. Are you sure that you are doing enough to stand out from the increasing competition?
The four steps below will help keep you on your game when it comes to content marketing:
1. Focus on quality over quantity.
First and foremost, understand that quality content is far more important than quantity.
Far too often, entrepreneurs and small business owners fall into the trap of believing that if they just churn out enough content, it will be enough to drive exposure and awareness. In the early days of the Internet, a strategy of churning out mindless content chock-full of keywords was sufficient.
Today, this is no longer the case. Google has made it abundantly clear it is looking for relevant, quality content. Your content marketing goal is to create quality content your readers want to read. That will give them a reason to keep coming back for more.