Instagram has roughly 1 billion active users per month, and 71 percent of organizations have presences on the mobile, visual platform.
However, the increase of users—and marketers—means it’s becoming harder than ever to stand out on Instagram. A new Hubspot and Mention report on Instagram engagement reveals key findings for making your campaigns successful, despite the noise.
Consider these four takeaways:
1. Harness the power of video.
Videos receive more than double the comments for still images on Instagram and, on average, the highest number of “likes.”
The report says:
If increasing your Instagram engagement rate is what you’re after, you’ll definitely want to focus on posting more video content. This means creating more permanent videos, Instagram Stories, and leveraging the Highlights section of your profile. However, don’t just post videos for the sake of posting them.
Video content will grow in popularity as social media platforms give it more attention in users’ feeds. Make it part of your Instagram strategy, in alignment with your other content and brand voice.
2. Use hashtags in moderation.