4 ways to marry SEO and content marketing

Combining these tactics can boost the quality of what brand managers create as well as increase engagement with consumers. Here’s how.

Ragan Insider Premium Content
Ragan Insider Content

Search engine optimization became a crucial part of online promotions, because if an organization’s site is not found, it is practically dead.

In more recent years, the importance of SEO diminished with the emergence of content marketing. It is a consistent approach to promoting products, services and organizations through meaningful and valuable images, articles and videos that help build large customer bases.

Some even began to call content marketing the new SEO, because it performs the same function—but also enriches the online experience of potential customers.

However, SEO’s role is still vital. Disregarding it is a bad idea, because its principles have built modern online marketing strategies.

Use these tips to marry the two tactics into one consistent and effective effort:

1. Keyword research.

Coming up with effective keywords is an essential condition for both tactics to work together, because content needs to be exposed to the audience as many times as possible.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.