4 ways to repair a brand’s post-crisis image
Firestorms can affect any organization, and it’s important to be prepared. Here’s how you can mitigate damage and regain your audience’s trust in i.
Each such crisis has the potential to strike at the heart of an established brand, causing fleeting damage (in best-case scenarios) or (in worst-case scenarios) irreparable destruction of customer trust.
Scandals and reputation crises have always occurred in the marketplace. The difference today is the sheer speed with which a minor issue can escalate via social media or other digital platforms.
It leaves those in charge of a company’s public image staggering from one attack to the next. You must rebuild a brand in those crucial days after the crisis occurs.
Here are four key PR actions to employ in the wake of a crisis:
1. Have a plan.
If you develop a strategy for post-scandal brand repair ahead of time, it’s much easier to execute that plan with calmness and confidence. That’s precisely the image your organization should project.
The plan should include round-the-clock monitoring of all online platforms where your business might be mentioned, and tactics for rapid response to any critical or negative postings.
2. Apologize sincerely.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
