4 ways to repair a brand’s post-crisis image

Firestorms can affect any organization, and it’s important to be prepared. Here’s how you can mitigate damage and regain your audience’s trust in i.

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Each such crisis has the potential to strike at the heart of an established brand, causing fleeting damage (in best-case scenarios) or (in worst-case scenarios) irreparable destruction of customer trust.

Scandals and reputation crises have always occurred in the marketplace. The difference today is the sheer speed with which a minor issue can escalate via social media or other digital platforms.

It leaves those in charge of a company’s public image staggering from one attack to the next. You must rebuild a brand in those crucial days after the crisis occurs.

Here are four key PR actions to employ in the wake of a crisis:

1. Have a plan.

If you develop a strategy for post-scandal brand repair ahead of time, it’s much easier to execute that plan with calmness and confidence. That’s precisely the image your organization should project.

The plan should include round-the-clock monitoring of all online platforms where your business might be mentioned, and tactics for rapid response to any critical or negative postings.

2. Apologize sincerely.

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