It’s easy to be excited about launching a company blog when energy is high and creative juices are flowing, but when months pass—or maybe a whole year flutters by—and it isn’t generating the results you expected, enthusiasm dwindles and posts become harder and harder to write.
The commitment is lost. Your blog becomes a wasteland of sporadic, uninspired posts.
Instead of becoming a blog nonbeliever—take a closer look at what might be driving its lack of success.
Especially if you are a PR professional, understanding how to transform the client’s blog into a powerful content marketing tool is crucial. If it is done right, it gives you syndication opportunities, content for repurposing, and a way to broadcast your client’s voice directly to their target audience.
The process of rescuing an existing blog can add tremendous value for your client.
1. Integrate or improve SEO.