4 ways to rescue an underperforming blog

Improving SEO, asking for subscriptions, increasing post frequency, and rethinking your strategy are all effective resuscitation techniques.

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It’s easy to be excited about launching a company blog when energy is high and creative juices are flowing, but when months pass—or maybe a whole year flutters by—and it isn’t generating the results you expected, enthusiasm dwindles and posts become harder and harder to write.

The commitment is lost. Your blog becomes a wasteland of sporadic, uninspired posts.

Instead of becoming a blog nonbeliever—take a closer look at what might be driving its lack of success.

Especially if you are a PR professional, understanding how to transform the client’s blog into a powerful content marketing tool is crucial. If it is done right, it gives you syndication opportunities, content for repurposing, and a way to broadcast your client’s voice directly to their target audience.

The process of rescuing an existing blog can add tremendous value for your client.

1. Integrate or improve SEO.

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