With a little strategy and creativity, this led to the Radio City Rockettes serving up “Rockette Road” milkshakes and sundaes at Milwaukee’s famous Leon’s Frozen Custard when tickets for their upcoming show went on sale. (Kudos to Joanna Wilbee-Amis of HobNob Communications for the “Rockette Road” cherry on the PR sundae.)
Whether or not you buy into the authenticity of some of these offbeat holidays, they can make for great integrated marketing, PR, and social media initiatives. All you need is some creativity and not a lot of random acts when it comes to attaching the day to a brand.
Here are four ways to use random holidays for PR and social media efforts: