4 ways to secure deals with influencers

Marketers are scrambling to sign agreements with social media celebrities and internet stars. Here are four tips for inking deals with the new tastemakers.

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Influencers have become the new celebrities.

They even have agents.

Handshakes still work, but written agreements seal deals; in today’s landscape, wooing the ones you want to work is extremely competitive.

Influencer marketing has evolved, and marketing mindsets must also change if communicators are to maintain and develop relationships that deliver. If you’re new to influencer marketing, or just ramping up a program, consider these statistics:

• 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement (Forbes)

• Influencer marketing isn’t just the fastest-growing channel for customer acquisition; it’s the most cost effective, returning $6.85 in earned media value for every dollar of paid media (Chief Marketer)

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