4 ways to shape up your brand’s editorial calendar

Your thoughtfully planned agenda need not lock you into stagnancy. Rather, it can give you a framework for balancing audience favorites with spontaneity.

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Effective marketers often think of themselves as content creation machines. Our editorial calendars guide the machine through the days and months of each year.

So, how is your machine’s engine running? If your brand’s editorial calendar needs some attention, don’t wait until next month, or even next week. Now is a good time to get your hands dirty and get the work done.

If you don’t have an editorial calendar for your brand, use these tips to start from scratch. All brand managers looking to produce and distribute newsworthy, high-quality content need an editorial calendar. This provides a roadmap and timeline for the creation of content.

Download a free white paper, “How to be a Brand Journalist,” to learn what it takes to become a successful brand journalist and create news content on behalf of your brand.

Before setting up your editorial calendar, identify the desired results for your brand’s public relations initiatives and storytelling. This will help you develop a strategic roadmap.

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