It’s no secret that a huge portion of the U.S. workforce depends on caffeine to get through the day. That’s certainly true for PR pros. Keeping pace with client communications, deadlines, media relations and social media demands full alertness. A grammatical error or subpar tweet can be a costly mistake, so public relations practitioners take every measure to ensure their focus is long-lasting. Surveys have shown PR is the second-most caffeinated industry in the country.
From international client calls at the crack of dawn to crisis communications fire drills at midnight to securing a spokesperson to meet a reporter’s deadline, PR pros must take out all the stops to ensure they’re geared up and ready to tackle challenges. Though we love the fast pace, we know the struggle all too well, so we’ve compiled four tips (aside from drinking coffee) to help you stay energized in the fast-paced world of PR: