The story first appeared on her blog, LAF.
Dozens of readers weighed in, sharing their own quirky traits that indicate they work in PR. We compiled many of them here.
1. Your speed-dials connect to the CEO, CFO, CIO, CRO, and Arby’s.
2. Your BlackBerry sleeps with you every night. Your better half does not.
3. You no longer count calories—just your re-tweets. (Source for Nos. 1-3)
4. You start to rock in your chair when you can’t catch a look at your BlackBerry over dinner. (Source)
5. “Relax” time is in the shower when you always seem to come up with the best PR pitches. (Source)
6. After your coffee, you spend 20 minutes deleting Google Alerts of clients, competitors, and everything in between. (Source)
7. Your home number is on your office voicemail “just in case a reporter calls,” and non-PR people regularly express surprise that you’d let it out. You don’t understand why they even think that. (Source)
8. The first thing you do when you start your day is “communications triage,” and it often begins at home. (Source)
10. EVERYTHING in your life—from doing the laundry to playing a round of golf—is recorded in your mind in 15-minute billable increments. (Source)
11. You set three alarms to rise at 4 a.m. to make the early morning in-studio segment. (Source)
12. You engage in weekly conversations with your clients that start with, “Why weren’t we included in this WSJ article?” (Source)
13. You’ve heard all the lines about sleep: “Sleep is overrated.” “You can sleep all you want when you die.” “Do you ever sleep?” (Source)
14. You start your day by digging out of client and competitor alerts and checking email, all before you’re out of bed. (Source)
15. You check HootSuite in the morning before you get out of bed just to monitor what has been said about your clients overnight. (Source)
16. Every Friday around 17:00 you think, “This could be crisis time!” (And sometimes even look forward to a good one.) (Source)
17. You know what time it is anywhere in the world and every country’s phone code, all without having to look at a reference guide. (Source)
18. You’re afraid to go more than 15 minutes (max) without checking Twitter/Facebook/news feeds to make sure you’re not missing anything. (Source)
19. You rely on to-do lists (yes, plural) to get you through your day, but often don’t get to cross anything off until 4 p.m. (after managing a few surprise crises). (Source)
20. You wake from a dream in the middle of the night, rolling over to grab the pen and paper you keep on your nightstand to jot it down so you won’t forget an idea for yet another crazy PR stunt. Work on the mind during the day and work on the mind while you sleep! (Source)
21. You can’t look at or listen to any form of media without thinking, “My client should be on/in that.” (Source)
22. My iPhone is my girlfriend. My MacBook Pro, my best friend. (Source)
23. You’re the only person groaning out loud when reading the paper on the bus. How were we NOT included? (Source)
24. You check your smartphone before brushing your teeth. (Source)
25. People have asked you if you sleep in your office and you’ve actually thought about where you’d put the sleeping bag…if it ever got to that. (Source)
26. Checking of smartphones and news becomes an everyday routine before bedtime and in the mornings. (Source)
27. You read/hear about a company’s crisis and instantly think, “I wonder who their AOR is.” (Source)
28. You have one copy of the AP Stylebook at work, one at home, one on your Kindle, and the app on your phone. (Source)
29. At cocktail parties, you speak in quotable sound bites. (Source)
30. You never plan meetings on Fridays afternoons or make personal plans on Friday evenings. You know that “the call” is coming at 4:45 p.m., and everything will need to be dropped anyway. (Source)
31. You actually take surveys. It’s good client karma, right? (Source)
32. You think and speak in 140 characters or less. (Source)
33. You call taking any photo a “Photo-op.” (Source)
34. Post-it notes are your lifeblood. (Source)
35. You almost die if your BlackBerry is sent for servicing! (Source)
36. Your friends think you’re crazy for your undeniable attachment to your social networks.
37. Client’s products are decorations on your desk.
38. You eat every meal at the office and have a shelf dedicated to your favorite snacks, most of which include some kind of protein or snack bar. (Source for Nos. 36 – 38)
39. You work out at 4:00 a.m. (Source)
40. You watch televised press conferences for fun and to steal really good talking points. (Source)
41. Your morning consists of simultaneously pitching different campaigns, for different clients, across different media markets, and often, in different languages. (Source)
42. Something really bad happens and you’re the first to announce, “WE don’t have problems; WE have opportunities.” (Source)